Online demand for Harley Davidson OEM motorcycle parts is increasing

Online demand for Harley Davidson OEM motorcycle parts is increasing

There are many challenges for traditional brick-and-mortar shops and dealers to make the transition from in-store sales to online sales. Many motorcycle parts dealers are used to having customers who prefer to buy in-store. There are many reasons for this. Many of the customers are older and are not used to shopping online or have simply never done so before. But even many younger customers also prefer to shop for motorcycle parts in-store because they like to see and feel the product they are buying from up close. This was especially true for Harley riders looking for Harley Davidson OEM motorcycle parts. But over the past few years and especially with the spread of the corona virus, more and more people are adapting to online shopping. This may not necessarily be because they prefer to do so, but out of necessity and in order to reduce the health risk of going to the store. And other than that, most competitors are investing a lot of time and money to switch their sales and marketing to online platforms. So the same way the customers have recently had to change their shopping habits, dealers and shops also have no choice but to change their way of doing business.

Main things Harley Davidson OEM motorcycle parts dealers should do when going online

The way this transition is done to transfer your sales and marketing to online platforms can make all the difference. There are some obvious things that every online shop should have. But there are some important things that could put you ahead of the game. The first thing is to make sure that you show up first in search results. To do this you can buy paid ads or you can invest on SEO optimization. People don’t have patience to look through hundreds of pages of search results these days.

Other important things to keep in mind for your online platform

Make sure you mention your prices, inventory, current specials, and other options clearly on your website. If any of your stores have closed down due to the Covid-19 outbreak make sure to get this message across all of your platforms. Your advertising budget may be limited, so try to take advantage of AI-driven technology to target your new customers effectively and efficiently. This may cost more initial investment. But in the long run it will save you a lot of time and money.

Author: Gary M. Walter